In Vern-sur-Seiche, near Rennes, the start-up Algo Paint has launched an organic algae paint. A plant-based process that's proving popular. On Wednesday, December 13, as part of COP 23, it received the My Positive Impact trophy. Algo was born in 2008, after getting out of a shower. Lionel Bouillon, the CEO, came up with the concept "by using an algae-based shampoo."
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